Free from Hep C [watch]Read More »
Just 10 years ago, a Hepatitis C diagnosis was a slow death sentence. The only available cures were often as devastating as the disease itself. But a new wave of anti-viral medications have dramatically changed the landscape for these once ostracized patients.
Specialty pharmacy, Briova wanted a series of patient education videos that went beyond the scripted actors and long lists of side effects so common in pharmaceutical advertising. So they engaged the Wide Eye team to create and shoot a series of testimonial driven segments to capture the real stories of real patients. The 65 segment series will be pushed out via a mobile application to patients across the country. Shot in 4K with the Sony FS7 and delivered for online and mobile platforms.